Podcast placements
Interviews on podcasts your ideal clients already trust, where you explain your expertise in your own voice.
Book marketing services
Book marketing services that build authority, not just sales
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Big Impact Books provides book marketing services such as podcast placements and media coverage, designed to make a business author known as the trusted expert. Promotion starts before launch and continues after it, led by Melanie Herschorn, who brings over 20 years as a celebrity publicist and award winning journalist in radio, print, and TV.
What do book marketing services include?
Good book marketing services make sure the right readers hear about your book and about you. For business authors, Big Impact Books focuses on earned visibility, including podcast placements and media coverage, plus the content and audience building that make those appearances pay off.
The articles on the Big Impact Books blog describe the wider toolkit: social media, email newsletters, blogging and guest posting, influencer partnerships, book signings and launch events, and, once an audience responds to your message, targeted ads on platforms such as Amazon, Facebook, or Google.
What the promotion covers
Book marketing built for business authors
Media coverage
Coverage that positions you as a source. Melanie Herschorn has been featured in The Female CEO Magazine and on the cover of BRAINZ Magazine.
Thought leader content
Blog posts, social posts, videos, and articles drawn from your chapters that serve value instead of shouting buy my book.
Audience before launch
Building a community of ideal readers while the book is being written, so launch day has people waiting.
A legacy book plan
Keeping the book relevant after launch through ongoing promotion, updates, collaborations, and events.
Authority, not just sales
Measuring success by clients, speaking, and media the book attracts, not by royalties alone.
Timing
When should I start marketing my book?
Today, if you have an idea for one. Big Impact Books compares launching without marketing to booking the caterer, the venue, and the DJ for a party and never sending invitations. You end up with books and nobody who knows to buy them.
Starting early lets you test ideas with real readers, gather feedback, and build anticipation, which can translate into stronger sales and better reviews once the book is out. Authors who wait until after launch lose that time and often see momentum fade quickly.
Recognition
Recognition for Big Impact Books and Melanie Herschorn
- Winner in Publishing at the 2024 Best Book Awards (announced October 23, 2024)
- Publisher of the Year recognition, 2024 Publisher and Marketing Strategist (announced September 18, 2024)
- Lasting Legal Impact: Finalist, Business: Writing/Publishing, 2025 Best Book Awards (announced November 13, 2025)
- BRAINZ Magazine cover feature (December 14, 2025)
- Featured in The Female CEO Magazine (April 1, 2026)
Melanie Herschorn also hosts The Big Impact Playbook Podcast and Authority Marketing Live! As listed by Big Impact Books, as of November 2026.
FAQ
Questions about book marketing services
What book marketing does Big Impact Books provide?
Big Impact Books provides promotional support such as podcast placements and media coverage, alongside guidance on content, audience building, and authority marketing. Its articles also cover social media, email newsletters, guest posting, launch events, and, once an audience exists, targeted ads on platforms such as Amazon, Facebook, or Google.
When should I start marketing my book?
Start as early as possible, ideally before the book is published. Big Impact Books compares launching without marketing to planning a party and never sending invitations. Building buzz during the writing stage creates anticipation, which can mean stronger sales and better reviews once the book is available.
How do podcast placements help a business author?
Podcast interviews put you in front of an audience that already trusts the host, so listeners hear your expertise in your own voice. For a business author, that builds credibility and drives interest in both the book and your services. Big Impact Books includes podcast placements in its promotional support.
What should I look for in the best book marketing services?
Look for a provider that starts marketing before launch, focuses on your authority rather than only ads, and can secure earned exposure such as podcast interviews and media coverage. Big Impact Books combines these with publishing, and Melanie Herschorn brings over 20 years as a celebrity publicist and award winning journalist.
Do I need a book marketing agency if I already have a publisher?
Often yes, because many publishers leave most promotion to the author. Big Impact Books notes that publishers may suggest a freebie but rarely build your authority for you. A service that combines publishing with promotion avoids the gap between a finished book and readers who know it exists.
How do I keep my book relevant after launch?
Keep engaging your audience, keep promoting through podcasts, events, and book clubs, update content when your field changes, and collaborate with others for cross promotion. Big Impact Books calls this a legacy book plan and notes it can lead to speaking engagements, media interviews, and ongoing revenue.
My book is already published but not selling. What now?
Start marketing now. Big Impact Books notes that books published without a marketing plan often miss sales and opportunities, but it is not too late. Build thought leader content from your chapters, seek podcast interviews and media coverage, and engage readers through email and social media.
Plan the promotion before the launch
Book a call with Big Impact Books to talk about podcast placements, media coverage, and an authority plan for your book.
Not ready yet? Start with the free book planning checklist.